Text is layed out stylistically on a page. Text reads: "Fashion is an attitude more than a clothing detail." Karl.

Karl Lagerfeld

Vanity Group landed the Karl Lagerfeld hotel amenity account. During this exciting time, I helped create marketing material targeted to hotels to offer this new range of product. I also worked the branding onto hotel amenity packaging in all shapes and sizes.

A collage of smaller pictures are put together to make a black and white portrait of Karl Lagerfeld.
Image of Karl Lagerfeld headquarters at 21 Rue St-Guillaume Paris. Text reads: Fashion icon KARL LAGERFELD was globally renowned for his cutting-edge, aspirational and relevant approach to style. He was a FORCE OF NATURE, coupled with an enigmatic pe
An image of 6 bottles of perfume in the same shape but with different scents are tied by a coloured string with the key scent profile of the fragrance. Text reads: Fragrances les parfums matières.
image of two perfume scent profiles, Citrus and Vetiver and Mulberry and Sandalwood. Text reads: "the olfactory avant-garde vision of fashion. The Hotel Amenity collection is inspired by the signature fragrance collection Les Parfums Matières. Accord
Photo of the Karl Lagerfeld Headquarters with text on top. Text reads: Hotel Collection. Delight discerning travellers with the chic KARL LAGERFELD Hotel Collection. Inspired by an innate rock-chic style, this collection blends classic and contempora
Image of 50ml tubes of products with a 25g soap.
Image of 60ml bottles with 25g soap.
Image of pump bottles in a wall mount against a grey tiled wall in a hotel setting with silver tapware.
Image of "extension range", turn-down service items available a hotels such as bath salts, face care products and lip care in small packaging.
Photos of Karl Lagerfeld flagship stores include Vienna, Bangkok, London, Paris, Dubai and Munich. Text reads: Consumers are invited to experience KARL LAGERFELD at over 200 monobrand points of sale, including key locations in Paris, London, Munich,
An image of the online reach and follower numbers across multiple social platforms displayed on mobile phones.
A page about recent collaborations and associated photos. Collaborations include Puma, Olivia Palermo, Christofle and L'Oreal. Text reads: Premium Partnerships. KARL LAGERFELD has a strong portfolio of premium partnerships to further amplify the bran
A page about celebrities who wear Karl Lagerfeld. Text reads: Celebrities inspired by Karl. Amber Valletta, Gigi Hadid, Brooklyn Beckham, Barbara Palvin, Camilla Cabello, Kaia Gerber, Olivia Palermo, Karlie Kloss, Winnie Harlow and Zlatan Ibrahimovic
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