A photo of 3 boxes on a marble table. The boxes are 3 different sizes, small, medium and large. There are scattered flowers adorned on them, with APPELLES brand.

APPELLES

During my time at Vanity Group, I worked on APPELLES collateral, packaging, brand stretch ideas and eDMs. The brand sells retail products online and is also positioned as a luxury hotel amenity. I also worked on designs for new APPELLES product lines.

An animated GIF of 2 mobile phones. The phone on the left is showing the hero image of 3 email direct marketing (eDM) campaigns, switching between the 3 images. The phone on the right is scrolling between the content of the 2nd eDM displayed on the l
6 mobiles phones are sitting on a table with shadows cast from a window. The mobile photns display 3 different eDM designs.
6 mobiles phones are on a beige stone background with a shadow of a tree cast across them. The phones show different APPELLES social posts.
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Karl Lagerfeld
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Product Packaging