Black and white image of two women with great hair in the outdoors. 2 logos Mr Smith and Vanity Group are on the image. Mr Smith is more prominent.

Mr Smith

Vanity Group landed the Mr Smith hotel amenity account. I created the sales deck and created the hotel amenity version of their products. The in-house 3D renderer created the image of the hotel amenities in a bathroom setting.

Photo of David Justin. Text reads: Style • Substance • Simplicity “Luxury essentials that deliver on performance” Mr. Smith founder David Justin has spent his life immersed in and around the hair and beauty industry. The son of a renowned session sty
An image of a hairdresser designing a model's hair. Text reads: Back To Brands. Since launching in 2014, Mr. Smith has penetrated the competitive international hair care market with the creation of 28 exceptional products. Distinguished by a refined
A green page talks about the sustainability commitment of their products, with a chart on the right showing the product life cycle. Text reads: Sustainability Commitment. From early 2021, Mr Smith will transition their product packaging from 100 per
A rendered image of 4 mini tubes and a soap bar sit on a marble plate in a bathroom setting.
A collage of images from Mr Smith socials accounts. Photos depicting models in cool, stylish poses, with great hair. Colours are bright cold while and black, some marble, greyscale imagery with subdued yet punchy accent colours of red and yellow. Tex
Images of the press where Mr Smith has worked with the models on the photoshoots. Stylish high fashion photography. Text reads: Press: 1. PUSS PUSS ISSUE 10 2019 2. GQ JUNE 2019 3. HUNGER JUNE 2019 4. L’OFFICIEL OCTOBER 2020 5. BEAUTY PAPERS APRIL 2
Photos of hair dressing salons that stock Mr Smith Products. Text reads: Global Salons. Located in over a thousand boutique salons worldwide including: 1. CAT&LOU SALON KENTUCKY USA 2. JORD VOSS HAMILTON ISLAND AUSTRALIA 3. BY JELLE AMSTERDAM THE NET
Photos of models getting ready. Text reads: Behind The Scenes: From London to New York, Paris to Milan, Mr. Smith’s creative team work at the cutting edge of international editorial shoots and runway shows.
Photos of celebrities. Text reads: Mr. Smith Celebrity Fans 1. SAM SMITH (@SAMSMITH) MUSICIAN 2. MELISSA LEONG (@FOODERATI) AUSTRALIAN TV PERSONALITY, FOOD AND TRAVEL WRITER 3. NATASHA OAKLEY (@TASHOAKLEY) ENTREPRENEUR 4. BROWNE ANDREWS (@BROWNE.ANDR
White packaged Mr Smith products set in a white background with clear perspex around the packaging. Text reads: Exclusively distributed by: Vanity Group. Sydney 4–6 Meeks Road, Marrickville NSW 2204 Australia T +61 2 9557 7644 Shanghai 101A-8-322 Ji
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Karl Lagerfeld